Positive Air Space, P.A.S. It On - Multimedia Campaign
Positive Air Space, P.A.S. It On - Multimedia Campaign
Happiness is infectious. See for yourself & become inspired to spread your own -
& find out more about the process below!
/ Details :
- multi-media campaign
- installation exhibit to bring awareness and inspiration for change
- online source to share, follow, and further the movement
- goal: build a movement/culture of toxic positive thinking
/ Description :
We use texting to communicate with friends, family, and significant others. Texting has a bad rep for bullying, apathy, and misinterpretation. Its powerful ability to impact emotional and spiritual well-being is often clouded with negativity. What if culture shifted their approach and used texting as a vehicle for positivity and happiness? Positive Air Space (P.A.S) aims to give a virtual hug. Passing these thoughts along have double the impact. The receiver is feels warmth and the giver also receives joy from sharing. It changes the way one thinks. Instead of harping on the bad, perspectives shift and seek the good in the world and others.
An installation composed of real shared messages aimed to shed awareness on this topic and inspire a movement. An online collection of over 100 text messages continue to post as the movement spreads. Change the way we think with one small text. Inspire happiness. I dare you. P.A.S. it on.
