Urban Outfitters Video Promotion - Design for Motion

Urban Outfitters - Design for Motion

  • 30 second video promo 

  • may be broken into two 15 second segments

/ Project Objective :

  • commercial/viral promotion for the brand Urban Outfitters

  • create compelling and unique designs

  • alternative media techniques

/ Concept :

  • story of a young woman getting ready to go out with friends

  • abstract - capture the essence and emotional values of the brand

/ Process:

  • type studies

  • alternative style directions

  • concept exploration

  • inspiration